Month: April 2015
The art of writing well can never be undermined. Great story telling and better presentation has done wonders for the advertising business. Here’s a shot at random everyday banter presented with PIGMA Calligrapher 20 pens.
Random thought on growing up on films and hand-made art in popular culture through my wonder years, compared to today’s banal rehashed recycled junk.
There was something charming about 80s Hollywood movies like Beetlejuice, Honey I Shrunk the Kids, Ghostbusters and Big which had streaks of creativity without the special effects of today. They were trying hard at convincing with effects in a way with claymation and other primary techniques, which is sort of cute when we watch these films today. But the story and characters were stronger and more memorable than the effects and CGI of the 80s. The big deal was the story telling and its endearing characters.
Did imagination, creativity and genuine attempts at story telling die with the advent of home computers and Internet? Is everything reduced to recycling, sequels and stopping at easy? It all boils down to how much money movies make and scattering social media with selfies of immature underachievers who call themselves artists.
Smartphones, super-easy apps and web access bring out the creative best or worst in people. So these tools should heap up a large culture of creativity right? The problem is that to excel in anything, one needs to push oneself beyond the normal and already-done which needs real work. That’s what people are not willing to do. We celebrate too early.
What’s worrisome is that this trend is leading to a generation or state of pop culture that gravitates towards doing nothing new.
To change things around, we need to go back to using our hands to create, go back to school in the sense do things the organic way. That takes away automation and computers out of the creative process and makes us use our minds and hands. When that trend picks up, that’s when the creative process gets the reboot it badly needs today.